Help / FAQ

When should I take Pinch Magic Powder?

Any time of day works, though we recommend getting into a routine to make it easier to remember to take it. We've found in the morning before/after breakfast or in the evening before bed worked best for us from a scheduling and consistency standpoint.


What's the best way to take it?

You can take it either cowboy-style (1 scoop in a glass of 8+ oz. of water, quick mix and quick chug) or, for the more refined palate, use a shaker bottle (available from about a million suppliers on Amazon). We feel using cold filtered water tastes best.


How long does it take to work?

Depends on what you mean by 'work' - fiber benefits you as soon as it goes through your digestive system. However, in our experience, you should start to notice the quality of time on the throne improving after about 4 days of consistent use.


What does Pinch taste like?

Some have described it as "a little bit of heaven". But more specifically, we engineered Pinch to have a very light lemon flavoring with an even lighter hint of ginger that chases it. Think flavored water you get at a spa, except it creates a turd to be reckoned with.


I missed a day - what should I do??

No worries, just pick things back up the following day. Just remember that Pinch Magic Powder works best when taken regularly.


Your company seems geared towards guys - but can girls take Pinch Magic Powder, too?

Yep, we believe everyone should take high quality fiber. We've heard rumors some girls poop, too.


Where is Pinch made?

The good 'ole U.S. of A. We are based in sunny (and particularly health-conscious) Santa Monica, California. Pinch Magic Fiber is made in Southern California, as is the container, labels, and packaging. (One co-founder was also made in Los Angeles, California and the other in Cleveland, Ohio).


Ok, I'm obsessed with Pinch Magic Fiber and want to get it for my whole office. How?

For now you'll have to make individual orders for each person, but if you're interested in 'office supply' arrangement, send us a note at and you can be among the first to know when we offer that option.


I noticed if I don't finish it quickly it gets thick and gooey - why is that?

Totally normal. The psyllium husk, by nature, swells with liquid - which is why we recommend drinking it quickly. It's still ok, you can just add some additional water and mix it up again.


What's the scoop on subscribing? Am I signing my life away and locked in for eternity?

Absolutely not. If for whatever reason, the magic isn't quite meeting your clearly ridiculous expectations, you can cancel your subscription anytime.


Now that I've been using Pinch Magic Fiber, it's two wipes and I'm done. What am I supposed to do with all of this extra time??

Yea, we had the same issue. Our Instagram and facebook commenting game definitely suffered. We encourage you to get out in this big beautiful world and enjoy your additional time doing something you love. Us? We used that time to start this company.