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We are deep believers that businesses can be used for good and we strive to achieve the 3 P's: Planet, People and Profit.

Planet: We have kept ‘minimization’ in mind from the start - choosing materials that are recyclable and a container that can be reused in tons of different ways. Pinch Magic Fiber is also made in a production facility supplemented by solar power to help reduce our impact on the planet. And, cleaner/more efficient poops = less toilet paper waste. It's science.

People: We donate a portion of our profits to charitable organizations we are deeply passionate about. Specifically, the donations are split between Operation Homefront, Operation Underground Railroad, and charity: water. Please check out their websites as well to read more about the amazing work they both are doing and THANK YOU for helping us support these important causes.

Profit: We also resolve not to make decisions for profit alone as we know our company, the products, and our customers are all part of a bigger ecosystem and we know we need to remain a conscious organization. That is why Profit is listed last in all of our internal guidelines as well.