Welcome, and thank you for trying Pinch, the first high quality, premium fiber supplementation solution - we’re wildly excited to have you here. We are a 100% family & friends owned & operated business based in Southern California and, as crazy as it sounds, we are obsessed with your bathroom performance.

If you don’t read anything else below, there 3 things you need to know:

1. The magic week (It takes 5-7 days of consistent use before you experience the full benefits)
2. A few tips for the perfect mix
3. Techniques for dialing in YOUR unique routine

The Origins

We created Pinch almost 10 years ago after being fed up with every existing fiber supplement being packed full of sugar, and low quality/artificial ingredients. We truly started from scratch, as we both worked in professional services jobs and knew absolutely nothing about manufacturing. So we had a lot of learning and experimentation to do.

For a full year of R&D, we gathered as much research as we could and partnered with some incredible food scientists and, with the guidance of dietitians and doctors, we custom developed Pinch Magic Fiber. This ultimately started the premium/elevated prebiotic fiber movement (before, it was just the old school orange sugar-fiber or plain/raw psyllium husk brands), as we set out to educate people about the Fiber Gap (only about 5% of Americans get the recommended daily fiber intake) and the power of high purity fiber blended with all-natural ingredients.

While Pinch was originally made for the ‘everyday pooper’, just to make things a bit more efficient each day, we’ve been discovered by communities from those with serious digestive health challenges like Crohn’s/IBS/IBD to Special Operation Forces to athletes optimizing their overall health and performance, which has been such an honor for us to be able to help. (The messages we get are extraordinary. We never ever dreamed Pinch would have an impact like this).

The Difference

Our ingredients are selected with intention, tested with extreme quality requirements, and formulated to make getting a boost of fiber phenomenally delicious and easy to take every day. 

There are three things that we believe make Pinch the best in the world:

1. We use THE magical ingredient (psyllium husk, which is widely known as being the best at helping with gut-health and bathroom performance), and an especially high quality/high-purity strain.

2. There is no "Fiber Fluff". A lot of companies are now claimed to have two, three, or (hilariously) even 20 fiber sources in a serving, but many of these sources, while technically fiber, are not actually effective, and the quantities are so low it's meaningless - just fluff ingredients.

3. We avoid the bad stuff. A lot of companies include artificial, junk, or harmful ingredients, like aspartame, silicon dioxide, or inulin (which can actually be harmful for your gut health, especially for those with serious digestive challenges like IBS). 

We truly aim to consistently offer the best fiber supplement in the world.